Tuesday, January 15, 2008

For the sake of the kids

Psychotic Easter Bunny, originally uploaded by T_Wrecks.

There are lots of weird and wonderful pieces of legislation in advertising surrounding what you can and cannot say, or can or cannot depict.

Mostly they are to do with ensuring companies behave like responsible grown-ups and don't try and encourage 4 year olds that drinking beer is cool. Or make old ladies squander all their savings. Or something like that.

But every so often you stumble across one which is really quite charming.

Currently, we're working on some ads for a client which are to run at Easter. The ads mention the Easter Bunny, and in the course of getting the scripts approved, we discovered that had our adverts suggested that the Easter Bunny did not exist, they would have been thrown out.

This is, apparently, forbidden. Who'd have thought it?

Of course, it would be ridiculous to suggest the Easter Bunny doesn't exist.

He's alive and well. His name is Dave and he lives off the A3 in New Malden.

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